Coe is only the second leader of the movement, which began as a fundamentalist anti-labor coalition of political and business elites in 1935. Coe's mentor, Abraham Vereide, shared with him a revelation from God: For nearly 2,000 years, Christianity, with its emphasis on the down and out, had been getting it all wrong. Their focus would instead be on the "up and out," the "key men" in positions of power who would be able to usher in the kingdom of God—which, to the Family, has always looked a lot like the country clubs where it conducts much of its soft-sell evangelism. The best way to help the weak, it teaches, is to help the strong. That required first building a ministry in the nation's capital that would over the years become one of Washington's most influential, and most secretive, institutions. Dozens of members of Congress from both sides of the aisle are involved in Family prayer groups (Hillary Clinton was a regular in the Senate group), and every president since Eisenhower has attended the organization's only public event, the Family prayer groups.
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