Too many believe that capitalism is based upon unethical principles, such as greed, selfishness and exploitation, according to John Mackey, the CEO of Whole Foods, a chain of grocery stores that sells organic food. He is trying to change that narrative in a forthcoming book, The Morality of Capitalism, which argues that capitalism is fundamentally ethical.
 
"Business is the greatest value creator in the world. Business creates value for its customers, its employees, its suppliers, for its investors, for the larger communities ... we are the value creators. We are the heroes, and yet, that's not the narrative that's told about business," Mackey told Reason Magazine's Matt Welch.

People believe that business and capitalism is "fundamentally selfish, greedy, and exploitative," and that corporations are "sociopaths" and "fundamentally evil," Mackey said, but he hopes to change that belief.